(note: I've paraphrased the answers below and inserted some of my commentary)
Why have you done so many different shows?
Room Service was about artisans and craftspeople, and the fundamentals of design. Design Inc. was about exposing the amazing team that makes it all happen. It was celebrating that there is a big team effort and documenting that everything can and will go wrong - even for Sarah and Tommy! It wasn't a "reality" show (with manufactured drama), but a real show. Sarah's House was in response to all the house-flipping going on. I wanted people to understand the fundamentals of where to prioritize and spend their money.
Why have you done so many different shows?
Room Service was about artisans and craftspeople, and the fundamentals of design. Design Inc. was about exposing the amazing team that makes it all happen. It was celebrating that there is a big team effort and documenting that everything can and will go wrong - even for Sarah and Tommy! It wasn't a "reality" show (with manufactured drama), but a real show. Sarah's House was in response to all the house-flipping going on. I wanted people to understand the fundamentals of where to prioritize and spend their money.
We stopped doing a show when a better idea came along. We also stopped because other people started doing it. Sarah was the first to do a show about a design firm. Now everyone is doing it! We're always looking for what is interesting and challenging to the creative mind. (Sidenote: I think that's brilliant! Knowing when to stop is as important as knowing what to do. Sarah does a fantastic job of reinventing herself. Always giving viewers something new and never done before is what keeps her at the forefront of the design TV curve.)
What is the new series Sarah 101 about?
Sarah 101 is based on helping viewers understand the building blocks of creating a successful room. The format is like a simple checklist, a To Do list - so that it doesn't become daunting and difficult. I tried to break it down into case studies that show you when to save and when to splurge and answer the big question: WHY. We tried to inject a lot of "learning moments". It gives you a lesson in how to get the room you want while paying attention to price. We stuck to a $10,000 budget from the show (homeowners could contribute more) though Tommy was tempted to donate out of his own pocket for some of the shows! We called it "the cheapification of Tommy". The people selected for the show weren't involved in the design; they were people who needed help and didn't know where to start. The changes allowed people to see how design could improve their homes.
My question: You always seem to demystify the process with each of your shows. Is that something you consciously do, you want to share with your viewers? Because not all designers share that philosophy.
Its always been about sharing the knowledge. If its something I don't think you'll immediately understand, I'd like to share that with you. If there's something I learned along the way, I don't need to lock that in the vault. I'm happy to share my trade secrets because telling them to everybody doesn't mean I still can't do my job. That dialogue helps everyone achieve better results. Sharing challenges and how you handle adversity was a big part of Design Inc. Making it a learning experience for everyone means you get something out of it. I want Sarah 101 to be "time well spent" where you get a lot of payoff. If we achieve that, its good, but I never want it to come across as preachy, like a rules thing. This is how I do it, and if you want it to look like this, this is what I do.
What's next?
We're currently shooting season 4 of Sarah's House (new shows in October), then we'll shoot season 2 of Sarah 101. And we're talking about a 5th season of Sarah's House!
What are the trends for 2011?
Since we shoot up to a year in advance, we can't really focus on the trends. Instead we focus on what are the lasting elements of design, what is timeless. We focus on experiences and combinations (in materials, paint colours etc) we haven't tried.
If you had to choose another designer to design your home, who would you pick?
Tommy - I would let Thomas O'Brien do it. Sarah - I would say more like a Victoria Hagan.
How did you guys meet?
I've known Tommy's sister since high school and Tommy and my husband went to school together in grade 7. I was doing Room Service and had the idea that Tommy would be great on the show. (Sidenote: when Tommy came to work with Sarah, she told him he needed a cellphone and car - and he had neither!)
What happened to the Sarah's House houses?
Season 1 - the buyers loved it and bought most of the furnishings and kept it mostly intact. Season 2 - she bought basically nothing, and then she redecorated, and then she tried to resell the house on kijiji for a lot more. Season 4 - it is a whole new adventure in the suburbs, in the west part of the city - from a hole in the ground, from a plan to... that's all you need to know for now!
And other houses you decorated?
They go one of two ways: like a museum installation where nothing has changed. Or, where things go back to what they were before. Most people sell the houses. In the first season of Room Service., 7 of 13 people sold their houses. Great for them because their houses never looked better.
How often do you redecorate your own home?
Its my lab. This is my place to experiment, go crazy, like with my new line of paint from Para Paint. It changes frequently. Our bedroom now has hot pink, chartreusey tones. (Side note: As a result, even Sarah's 4 year old daughter is craving more colour and wants mom to repaint her white bedroom walls. Looks like there's another budding designer in the family!).
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Hope you enjoyed learning some insider secrets, straight from Sarah and Tommy! They were full of stories and were so honest and candid in their answers. I left an even bigger fan than before. I cannot wait to see Sarah 101. I saw a preview of the first episode and there is nothing like it on television; its chock-full of practical and doable tips to help you transform your space into something spectacular. Catch it starting January 4th on HGTV Canada!
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