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Wednesday, January 26, 2011

Hanging Outdoors with Alfred Sung

If there is one name synonymous with Canadian design, it's Alfred Sung. Since the 1980's, Alfred has been creating apparel, fragrances, and home and fashion accessories in his signature timeless elegant style. So when I was invited to a Blogger social event in honour of the new SUNG Outdoor collection, I knew I would be in for a visual treat.

Saul Mimran, Jordin Mimran, and Alfred Sung

Held at the Mimran offices, the collection was featured in a white and airy loft space. Dramatic lighting and creative displays showed the pieces to full effect. It felt more like viewing an art installation than a furniture collection!
I love how they displayed the Madrid lounger on the wall. Its open weave design is sculptural and beautiful. Imagine lounging on that poolside! The stripey Mykonos chaise longue is pretty nifty too.

These white faux wicker chaise longue are part of the Capri collection and available through The Bay department stores. Only $399 each, I think they are a pretty reasonable investment. There is a lot of ugly outdoor furniture out there (why is that?) so to find something attractive, and affordable by a Canadian brand is pretty cool.

The Blackwatch collection was based on Alfred's favourite Blackwatch Tartan pattern. Its made of hand-woven faux wicker on an aluminum frame and so handsome! Its only available during IDS11 this weekend so hurry to the show if you want this gracing your backyard!

My favourite in the collection? The Paris chair, mais oui. I love the preppy gingham check pattern and I'm sure HandyMan would fall for the simple lines and open construction of the piece. Quite a statement chair!

Thanks to Alfred and the Mimrans for hosting an enjoyable event. They really have me craving summer now!

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